Critter Showcase

Easy, Branded Adoption Widget

The shelter widget that actually gets animals home

No clunky lists. No ugly iframes. Just a clean, branded adoption experience that feels like part of your website — with real humans here to help when you need us.

Everything your shelter needs. Nothing it doesn't.

Most shelter widgets feel like an afterthought — generic, hard to customize, and disconnected from the rest of your website.

Critter Showcase is different. It's a fully branded, customizable adoption experience that blends seamlessly into your site, makes animals easier to discover, and gives visitors the tools they need to adopt, reunite, and share.

And if you ever need help, you'll talk to real people who know shelters — not a ticket queue or chatbot.

  • Built Into Your Site – not bolted on

    It looks like part of your site — because it is

    • Your logo, brand color, and fonts — embedded natively, no iframes
    • Set a fallback placeholder image so every card looks complete
    • Personalize the detail-page headline per category with merge tags (“My name is Bella!”)
    • Install with the WordPress plugin or a universal JS snippet — works on any site or CMS
    • Three streams in one platform: Adoptable, Lost, and Found
    It looks like part of your site — because it is

  • Your data, your way — no code, no spreadsheets

    Reshape what comes out of your shelter software

    • Choose which fields show on cards vs. the detail page
    • Rename any label into plain adopter language
    • Drag to reorder so what matters most shows first
    • Hide internal or irrelevant fields from the public
    • Configured separately per animal type
    Reshape what comes out of your shelter software

  • Fix messy data — automatically

    Turn cryptic management-software exports into polished, filterable listings

    • Remap raw values 1-for-1 (DSH → “Domestic Shorthair”), with autocomplete from your real records
    • Use the Computed Rules engine to derive new values with real logic, including age groups, size tiers, custom badges, multi-field conditions, and relative dates
    • Reapply rules across every existing record with one click
    • Five custom fields per animal type to use however you like
    Turn cryptic management-software exports into polished, filterable listings

  • Search the way adopters actually think

    From dropdown filters to full natural-language matching.

    • Faceted search with up to 7 customizable fields, including custom labels and dropdown values
    • AI natural-language search, such as “a calm older lap cat that’s good with kids”
    • Offer traditional filters, AI search, or both
    • Forgiving matching with color synonyms, typo-tolerant breeds, and AI-inferred behavior traits
    From dropdown filters to full natural-language matching.

  • Alerts that bring animals home

    Automatic alerts notify adopters of matching animals

    • Adopters describe their dream pet, and AI turns it into a saved alert
    • Automatic branded emails sent when a matching animal arrives
    • Up to 10 saved alerts per adopter, adjustable email frequency, and one-click unsubscribe
    Automatic alerts notify adopters of matching animals

  • The lost & found reunification engine

    Get pets back to their families faster

    • Pet owners describe a lost pet, and the system ranks similar found animals using blended fuzzy and AI semantic matching
    • Tolerant of typos, different wording, and near-match color descriptions
    • A community-focused feature that sets your organization apart from generic pet widgets
    Get pets back to their families faster

  • Pages setup the way your shelter works

    One data source, unlimited purpose-built pages

    • Name and save reusable views, such as “Adopt a Senior,” “At Risk” or “New This Week”
    • Build filters visually with full AND/OR logic
    • Use relative date rules, such as “arrived in the last 7 days,” that stay current automatically
    • Pin featured or urgent animals to the top of the list
    • Sort by newest, longest-waiting, alphabetical order, and more
    One data source, unlimited purpose-built pages

  • Navigation that fits your site

    Point-and-click tabs, dropped anywhere

    • Build unlimited navigation bars, each independently embeddable
    • Create drag-and-drop tabs tied to specific filters, with icons and rich-text descriptions
    • Create complex filters to get just the animals you want displayed
    Point-and-click tabs, dropped anywhere

  • Callouts that update themselves

    Set the rule once — the right animals wear the right badge

    • Filter-driven banners, such as “Urgent,” “Fee Waived,” or “Newly Arrived,” appear only on matching animals
    • Use up to 4 banner positions per card, with custom text and colors
    • Add rich-text messages tied to filters that appear and disappear automatically as inventory changes
    Set the rule once — the right animals wear the right badge

  • Share Anywhere

    Visitors can quickly share, email, or print animals to reach more potential adopters

    • Copy a direct link to any animal
    • Email an animal profile
    • Print a flyer for any animal
    • Share animals on Facebook
    Visitors can quickly share, email, or print animals to reach more potential adopters

Let's help more animals get home (without making more work for you)

Every animal in your shelter deserves the best chance at a family. Critter Showcase gives you the tools — smart search, automated alerts, a widget that fits your site, and support from people who get it.

Sign me up!